Alejandro Dávila

UX Design Lead · Product Design · 10+ Years

I lead design at the intersection of user behavior and business strategy — aligning cross-functional teams on measurable outcomes, building design systems that scale, and turning complex problems into clear, intuitive experiences. Specialist in Fintech, Healthcare, and Education across LATAM and the US.

davila.rivera@gmail.com linkedin.com/in/alexdavilar alexdavilar.com Monterrey, MX · Remote-ready English B2 · Spanish native
10+
years designing digital products
6
industries: Fintech, Health, Edu, Entertainment, Sports, Real Estate
1M+
users served on products I led design for
3×
design team growth — from first IC to Lead at Kinedu
Experience
Sr. UX Designer
BAZ Financial Services via Wizeline
  • Led end-to-end UX strategy for three critical flows — loan application, onboarding, and complaint reporting — for a fintech super-app serving millions of underbanked users in Mexico.
  • Aligned product, engineering, and business stakeholders on shared success metrics and OKRs before design began. Pushed back on scope additions that didn't address root-cause drop-off.
  • Conducted 12 user interviews across 3 cities, identified 7 critical drop-off points, and ran 3 rounds of usability testing to validate the redesign.
48% fewer complaint tickets +20% loan completions +23% in-app purchases
2024 — 2026
Fintech · Mobile
Sr. UX Designer
Farmacias del Ahorro · Assetmark · Spin Premia via Wizeline
  • Farmacias del Ahorro — Redesigned the e-commerce checkout and restructured product taxonomy for Mexico's largest pharmacy chain (1,700+ stores). Lifted checkout from <30% to 65% completion.
  • Assetmark — Simplified the highest-frequency advisor workflow from 9 steps across 3 screens to 3 steps on 1 view. Built the design system governing all platform features ($100B+ AUM platform).
  • Spin Premia — Designed a unified loyalty analytics platform replacing 4 disconnected tools for OXXO's marketing teams, enabling real-time executive visibility into loyalty program performance.
65% checkout rate 75% sales lift 9→3 workflow steps 4→1 platform
2022 — 2024
Multi-industry · Web
UX Product Lead
Kinedu
  • Joined as first product designer with no design system, no team, no process. Left 4 years later with a team of 3 designers, a cross-platform design system with 80+ components, and a Figma-to-engineering handoff process running independently.
  • Hired, onboarded, and managed a design team. Ran weekly design critiques, defined documentation standards, and mentored junior designers through structured feedback cycles.
  • Partnered with CEO and PMs to align design strategy with business goals. Challenged feature requests with user data and defended prioritization to leadership when needed.
  • Led design across iOS, Android, and Web simultaneously as the product expanded into Enterprise and new markets — serving 1M+ monthly active users with a 3-person design team.
1M+ MAU 3× team growth 80+ components 3 platforms
2018 — 2022
Education · Lead
Chief Designer
Sportwey
  • Defined brand identity, product architecture, and all screens for a sports organization app — built from zero as the sole designer.
2015 — 2017
Sports · Branding
UI/UX Designer
ECDevelopment
  • Designed digital products for agency clients across real estate, entertainment, and services. Managed multiple simultaneous projects with direct client communication.
2016 — 2018
Agency
Web Designer
Migesa
  • Designed and maintained web interfaces for internal and external clients. First professional design role.
2013 — 2016
Web
Skills
Design
UX Research · Journey Mapping · Wireframing · Interaction Design · Prototyping · Usability Testing · Visual Design
Systems
Design Systems · Component Libraries · Design Tokens · Figma · Design–Dev Handoff · Governance
Leadership
Team Management · Mentoring · Stakeholder Alignment · Roadmap Strategy · Cross-functional Facilitation
Tools
Figma · FigJam · Sketch · Adobe XD · Principle · Zeplin · Notion · Jira · Miro · Hotjar · HTML / CSS
Key Impact
Selected outcomes
48%
reduction in complaint tickets at BAZ — directly reducing customer service operational overhead
75%
improvement in online sales for Farmacias del Ahorro after checkout and IA redesign
9→3
steps to complete the most frequent Assetmark advisor task — validated in testing
1M+
monthly active users served with a 3-person design team at Kinedu
Education
B.A. Graphic Design
UANE · Monterrey, NL
2010 — 2014